“A lot of people do not know that if you create a YouTube video with the same search intent and optimize it for Google, your YouTube videos will rank. 22% views on our YouTube channel comes from Google search. The optimization is very simple: have the keyword in the title, in the description, and the first 30 seconds of your transcript.”

Optimize YouTube videos for Google search — 22% of channel views come from Google

Ranking a blog post on Google requires backlinks and domain authority, but YouTube videos can rank on Google without either. Put your target keyword in the title, description, and first 30 seconds of the transcript — Google will surface the video for how-to queries, especially in niches where users prefer video tutorials over blog posts.