“my landing page copy was like completely tailored to Power AI users i call them out in my H1 and I call them out in multiple places on my website and this is very important and there's like tons of places where you can find how to structure your website”

Call Out Your ICP By Name In The H1 And Across Every Landing-Page Section

Pren credits getting the ICP right as the single biggest landing-page lever. Naming his ICP (Power AI users) not just in the H1 but across multiple sections kept the right visitor self-identifying as they scrolled — and lifted the page's conversion against the same organic and paid traffic that earlier landing pages couldn't convert.