“making sure that the product matches what the users are looking for they see on your product page they download the app they use it and then they use the same keywords to describe their experience via the user reviews that was like the holy circle and if you can get that loop going it I think it's a really strong presence for app store optimization”

Close The ASO Loop: Page Promise, In-App Experience, Review Keywords All Match

Anya treats ASO as a closed loop rather than a keyword exercise. When the product page promise, the in-app experience, and the language users naturally use in reviews all line up on the same keywords, the store algorithm reinforces itself.