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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
For an app like that to work you need a network right — it's sort of an empty restaurant problem, classic for social. We were basically trying to do a Web 2.0 idea on top of the phone.
The Empty-Restaurant Problem Kills Social Apps Before They Start
Wrangle required simultaneous availability of two contacts to work — a classic two-sided coordination problem that makes early growth nearly impossible without a large existing user base or built-in viral loop. Recognising this pattern early is a key pivot signal: if the core value depends on a network that doesn't exist yet, you likely have a distribution problem too big to solve cheaply.
I downloaded some cursor things and then I discovered this common pattern about rules so it was kind of mind-blowing for me that there were no place to find these rules in one specific place. You could Google and find some obscure gist on GitHub or some forums but no real clear answer.
Spot Directory Opportunities In Your Own Frustration When No Central Place Exists
Pontus spotted the opportunity by being a user himself, downloading tutorials on a flight and noticing rules kept appearing without a central home. The validation signal was his own frustration multiplied by the obscurity of existing answers (gists, forums) for a fast-growing tool. The market gap was already screaming.
There's a play for whatever you're stuck on.
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