Workify· Shopify careers page app
Hire on Shopify with a branded careers / jobs experience
What is Workify?
Workify is a shopify careers page app.
Workify brings hiring to a Shopify storefront with a branded, filterable careers experience. Merchants can publish jobs on their own domain, collect applications with custom forms, and manage candidates and employers through dedicated portals and one connected pipeline. It gives growing businesses a professional recruiting presence without sending applicants to a separate job board.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The ratio for photo apps was 30X so value of a user on iOS was 30X bigger than Android... there's a lot of marketing from Apple about photography — that's why a lot of the reasons why people upgrade is because the camera got better.
iOS/Android Revenue Ratio For Photo Apps Is 30X — Know Your Category Before Deciding On Android
The general iOS/Android ARPU ratio is about 10X. For photo apps it's 30X — because Apple's entire hardware and marketing narrative is built around the camera. Photo enthusiasts disproportionately own iPhones. Before investing in Android, calculate your category's platform skew. For photo/video apps, the ROI on Android engineering is significantly lower than the default industry average suggests.
There are ways to do it because of the beauty of apps, which is you can measure retention and you can measure churn and you can measure repeated customers and you can measure conversion of free to paying users. So you can pretty accurately predict how the app's going to do as long as you have maybe six to nine months of data.
6-9 months of cohort data is enough to defend a valuation
Buyers discount apps younger than 12 months because they lack a full resubscription cycle, but six to nine months of clean cohort data is enough to model future retention and put a defensible value on the business. Track churn, repeat-purchase rate, and free-to-paid conversion from day one so the data exists when an offer arrives.
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