ToneSwap
A writing tool that learns to write like you
About
ToneSwap is a writing tool that analyzes your text samples and learns how you write, creates a fingerprint of how you sound and rewrites or generates text that sound the way you would usually write. It continually trains on your writing samples. It is useful because it does not make your text sound like some random AI generated text that sounds nothing like you
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Every quarter every semester we ask a panel of our audience: does Deezer know music, does Deezer understand me, do I feel close to Deezer — and we especially focus on the paid consideration part. What's actually reliable is that we follow the trend. Maybe it does not measure super precisely the actual level but what we want to see is an upward trend.
Measure Brand with Paid Consideration Trends, Not Point-in-Time Surveys
Brand measurement at Deezer relies on recurring quantitative panels that track paid consideration — not downloads or impressions. The key metric is directional trend, not absolute score, because the methodology is inherently imprecise. Combine these quarterly panels with incrementality tests and media mix modeling to triangulate whether brand investment is moving the needle on subscription intent.
I asked my dad one time I was like Hey like how do you define success and this was years after my injury. My dad said that success is defined by how high you bounce back from Rock Bottom and that that really stuck with me cuz he was like you know you hit rock bottom and you fucking bounce back higher than anybody could have imagined.
Define Success As How High You Bounce Back From Rock Bottom
Years after being paralyzed at 19, Ryan asked his dad how he defined success. The answer reframed his entire approach: success isn't avoiding the bottom, it's the height of the bounce back, a mindset Ryan carried through four years of near-bankruptcy into building a $100M business.
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