Theme Maestro

Theme Maestro· Shopify theme scheduler

Schedule theme & campaign changes without risking the live storefront

E-Commerce·Productivity

What is Theme Maestro?

Theme Maestro is a shopify theme scheduler.

Theme Maestro is a Shopify scheduling tool for publishing theme changes, section visibility, and campaign content at the right time. Merchants can prepare storefront updates in advance, set one-time or recurring schedules, and automatically bring banners, sections, and themes live or take them down without manual intervention. It helps teams coordinate promotions while reducing the risk of editing a live storefront.

PricingSubscription
LaunchedNov 2, 2026

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Joined Oct 20267 launches

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FounderPlaybooks.

What other founders did to grow.

2722 dispatches from hundreds of founders, pulled from the week's best podcasts.

Bootstrapping
We always start with four co-founders. What that does is minimize founder fallout which is one of the key reasons most businesses fail. With those four co-founders we always split the company equally 25% each. We then grow the company to about $10,000 MRR which covers costs.

Assemble Four Equal Co-Founders At 25 Percent Each As Founder-Fallout Insurance

Mike's portfolio model assembles a four-person founding team (front-end dev, back-end dev, designer, and a generalist) with equal 25% splits from day one. They only start paying themselves after the app crosses $10K MRR. The equal split is explicitly a founder-fallout insurance policy — most businesses die from team dynamics, not the market.

Launching
I would find people online journalists that wrote about mental health and then I would read it reach out to them either on LinkedIn or try to get their email and send pitches that way it was a ton of work because not many people would ever respond to me but what ended up happening is every now and then we'd get featured in a pretty major way for small apps so we were in Cosmopolitan we've been in Women's Health we were even in Time magazine.

Cold-Pitch Journalists Who Already Cover Your Niche And You Land Time, Cosmo, Women's Health

Anya hunted down journalists already writing about mental health, found their LinkedIn or email, and cold-pitched her story. Most ignored her, but the hit rate produced features in Cosmopolitan, Women's Health, and Time — outsized payoff for a small app driven entirely by organic cold outreach.

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