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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
we'll get like one of our amazing customers... a guy from rural mississippi who loves fishbrain and he will... call in and just take questions from the team for 20 minutes and that in itself is like a really great
Invite a real customer to your all-hands to create company-wide empathy
Fishbrain periodically invites a real user to take live questions from the entire company for 20 minutes at their all-hands meeting. A product manager's customer interview notes reach a few people; a fisherman from rural Mississippi talking directly to engineers, designers, and finance changes everyone's mental model. One unfiltered customer voice compounds across every future decision.
Once they get to the app you should be showing them, not telling them — you've already told in the App Store and in your advertising. Quizlet called this 'immersive onboarding': steep the user in the product as they go through setup and aha moments. Duolingo is a great example — the onboarding is you do a round of language learning and you're dropped immediately into this gamified experience.
Immersive onboarding shows the product instead of re-describing what the app store already told users
By the time a user opens your app, they've already seen App Store screenshots and your ad creative. Repeating that in the first five onboarding screens wastes conversion momentum. Immersive onboarding immediately delivers a sample of the core value (Duolingo lesson, Rise sleep debt calculation, Quizlet flashcard session) so users experience the product's differentiated capability before seeing the paywall.
There's a play for whatever you're stuck on.
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