RioStack
We send revenue from your CRM back to your ad platforms.
About
RioStack helps agencies and marketing teams send CRM sales and revenue data back to ad platforms like Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and TikTok Ads. Instead of optimizing campaigns on basic leads or form fills, RioStack helps platforms learn from real sales outcomes. This improves attribution, increases matched conversions, and gives teams clearer insight into what is actually driving revenue. Built for agencies, paid media teams, and businesses running performance marketing campaigns that need more accurate tracking and better data flowing between their CRM and ad platforms.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I set up a pre-sale… 50 licenses at kind of an absurdly low price… pretty quickly it sold out within 2 or 3 days, and I made my first $20,000 before the idea was even built.
Pre-sell 50 lifetime licenses — collect $20K before writing a line of code
Real validation isn't asking friends or surveying willingness-to-pay — it's collecting money. A tiered pre-sale of 50 lifetime licenses with a money-back guarantee sold out in 2-3 days and netted $20K before any code was written, proving demand and funding the build.
I basically bought a domain... I created a mockup of what I thought the app would look like and I had four value propositions on the screen so I had the mockup of the app and then an email capture and I used Twitter to drive traffic to this website. After just a couple of weeks I had 200 people who inputted their email to download this app that didn't even exist yet.
Mockup landing page + Twitter DMs → 200 emails for an app that didn't exist
Before writing any code, Fares bought myswimpal.com and put up a four-value-prop mockup with email capture. He DMed strangers tweeting about swimming, favorited their posts, and sent them to the URL. 200 cold emails in two weeks gave him the signal to build v1 — the same playbook works today, swap Twitter for Instagram DMs.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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