Oiti

Oiti· LinkedIn content tool

Build a repeatable LinkedIn content engine around your real voice

AI & Machine Learning·Social·Marketing

What is Oiti?

Oiti is a LinkedIn content tool.

Oiti helps founders, creators, and ghostwriting teams build a consistent LinkedIn publishing workflow from their own material. Add past posts and reference files to shape a reusable voice profile, then research ideas, draft posts, develop carousel and infographic concepts, and schedule the calendar in one workspace. Context carries forward between sessions, so teams can refine the voice and turn more of their expertise into thoughtful, audience-specific content.

PricingSubscription
LaunchedNov 2, 2026

Publisher

Joined Sep 20261 launch

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FounderPlaybooks.

What other founders did to grow.

2722 dispatches from hundreds of founders, pulled from the week's best podcasts.

Mindset
what queer bit reveal in in platforms like that allow you to do where given an IP address it will say we think they work at IBM and then like a little pop-up will show up like a chat driftbot saying Hey ibmer or something like that to me is... where it gets a little creepy

Listen, don't enrich — citation is the creepy-line

The line between helpful and creepy is whether you name where the data came from. Personalization based on volunteered data ("you told me you work with a team, so here's why this fits") feels like listening; personalization based on inferred data (IP→company, scraped LinkedIn, wrong first name) feels invasive and breaks trust the moment it's wrong. Cite the source explicitly: "you shared this with me" beats every black-box inference.

Product
a lot of the artistic part of audio only is actually being washed away because everyone wants to just grow grow grow and they're going to video I'm actually curious about how do we take this audio first experience and make a video out of it make an amazing audio product and then video will come second

Audio-first beats video-first — production depth video chasing can't replicate

Most podcasters are migrating to YouTube-style conversational shows because clips distribute easily, but that washes away audio's depth. The shows that build the deepest engagement are audio-first because the format puts the host inside the listener's head. Optimize for ear-only consumption (production quality, narration, sound design) first; treat video as downstream.

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