Kivvie· Kids YouTube parental control app
Parent-controlled, ad-free YouTube for children
What is Kivvie?
Kivvie is a kids YouTube parental control app.
Kivvie is a parent-controlled, ad-free YouTube experience designed for children. Parents allowlist the YouTube channels their kids can watch, while kids avoid the open feed and ads. Kivvie gives families a focused way to enjoy selected YouTube content with parental control at the center. Parents choose trusted channels, and children browse only the approved collection. It is built for families who want a simpler, more intentional video experience without the distractions of an unrestricted feed.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The first step was to publish it to the Google Workspace Marketplace and then I started to spam a lot of famous groups related to notion and Reddit as well. I search keywords related to the product and started to have conversations with users both in the groups and in personal DMs. That way I got some first users to try the application.
List on the marketplace first, then personally reach out in Reddit DMs
Leandro's launch was a two-track approach: get listed on the marketplace for passive discovery, then manually hunt down potential users on Reddit and in DMs to seed initial adoption. The personal outreach gave him direct feedback loops early on.
To really realize the revenue gain from a price increase it's important to figure out a way to increase price for existing subscribers — if you only do it for new subscribers in the future that's a fine approach but just know that you're leaving the vast majority of the impact from a price increase on the table.
Existing Subscribers Hold Most of the Revenue Upside in a Price Increase
Reid DeRamus frames the price-increase calculus clearly: raising price only for new subscribers captures a fraction of the potential revenue. The real money is in the existing subscriber base — but that requires thoughtful communication, timing, and often grandfathering early supporters at the old price. For early-stage apps with only a handful of founding subscribers, skip the complexity and grandfather them; for established apps, the math on existing-subscriber uplift almost always justifies the effort.
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