Kaisah
Turn More Happy Customers Into Posted Google Reviews
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Customer answers a few, quick multiple-choice questions which are turned into a review draft they can tweak and approve instead of writing from scratch. When a customer had a poor experience, you capture the issue privately so your team can follow up quickly. Choose from 25+ questions across 5 categories and customized options for your menu, price range, and more. Track scans, link opens, reviews generated, conversion rate, and traffic sources. All in one dashboard.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
When a customer signs up on our services, I send out an email: do you want any custom tutorial just meant for you? We have a lot of good tutorial ideas submitted by the customers and it exactly speaks to a longtail problem the customer is facing.
Email every new signup offering a custom tutorial built around their workflow
Vikash sends every new signup an email offering a personalized tutorial built around their specific workflow. This doubles as activation (the customer gets to first value on their exact use case) and as a pain-discovery channel that feeds his content flywheel.
Apps in general I think have left the premium user out in a lot of cases. Either have some very heavily ad-monetized thing which often doesn't work very well or the subscription apps just don't generate as much from ads. Gaming is at the forefront of monetization and I joined the industry in 2013 — it's an amazing industry to follow.
Subscription apps can adopt season passes, rewarded ads, and one-time IAPs — gaming is a decade ahead on hybrid monetization
Nørvig and Jacob Eiting agree that subscription apps are roughly a decade behind mobile gaming in monetization sophistication. Gaming has normalized season passes, rewarded video, consumable IAPs, and subscription tiers coexisting in a single product. Subscription apps overwhelmingly choose one model and leave users who want to pay less or more stranded. Developers who explore hybrid monetization now are building the playbook others will follow.
There's a play for whatever you're stuck on.
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