HookAds· AI video ad generator
Turn viral AI ad styles into your ads.
What is HookAds?
HookAds is an AI video ad generator.
Every trending AI ad style — UGC, claymation, paper-cut, product motion — has a prompt behind it. HookAds publishes those prompts instead of describing them.
The free library holds 1,750+ AI ad prompts you can copy, remix and run, each with the model and settings that produced it. The Hook Bank adds 118 hook frameworks with 354 written examples, filterable by the psychological trigger they pull. Ad teardowns reverse- engineer real winning ads: the hook, the mechanism, and why it converted. Case studies document campaigns from real brands with the numbers attached.
All of that is free and browsable without an account. The paid layer is one-time digital products at around $49 — the Meme Ads Playbook, prompt packs, and format-specific playbooks — plus one-click generation rolling out, where you pay only for what you make.
Built for media buyers, D2C brand owners, and creative teams shipping on Instagram Reels, YouTube Shorts and Meta. Trusted by 1,500+ marketers.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
We originally used Greenlight like five years ago and it just wasn't there yet... and then recently I'm sitting at the pool with said fellow dad... I went and signed back up — like five years later I've been reacquired. It takes that long, it takes that long to build really great software. Five years to make a really great app.
Five-year iteration: churned users come back when the app finally clicks
Greenlight bounced Crowley as a user on v1, then re-acquired him five years later via a peer recommendation. Don't expect a hit on launch, and don't read early churn as a death sentence. Churned users are not gone forever; if you keep iterating, your TAM includes a returning cohort that gets reacquired via word-of-mouth years later.
we do have more paying customers than that because that doesn't include people who bought a lifetime deal which is about 15% of our revenue
Offer Lifetime Deals as 15% of Revenue Without Cannibalizing Subscriptions
Katie deliberately caps lifetime deals at roughly 15% of revenue, using them as a parallel pricing tier rather than a fire-sale tactic. This lets her monetize buyers who would never commit to a subscription while protecting the predictable recurring base. The two-tier structure (annual + lifetime) expands the addressable market without undermining subscription pricing.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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