cutGPT
Powerful AI, without the paywall. Your cut.
AI & Machine Learning·Productivity
What is cutGPT?
cutGPT is a free, ad-supported AI assistant for the web and iPhone, operated by ZStack Capital LLC. No monthly subscription. Eligible users 18+ can earn discretionary promotional rewards and cash them out to PayPal. Android coming soon. Not affiliated with OpenAI. Use it for questions, brainstorming, writing, learning, planning, and everyday problem-solving.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Every quarter every semester we ask a panel of our audience: does Deezer know music, does Deezer understand me, do I feel close to Deezer — and we especially focus on the paid consideration part. What's actually reliable is that we follow the trend. Maybe it does not measure super precisely the actual level but what we want to see is an upward trend.
Measure Brand with Paid Consideration Trends, Not Point-in-Time Surveys
Brand measurement at Deezer relies on recurring quantitative panels that track paid consideration — not downloads or impressions. The key metric is directional trend, not absolute score, because the methodology is inherently imprecise. Combine these quarterly panels with incrementality tests and media mix modeling to triangulate whether brand investment is moving the needle on subscription intent.
There's an old copywriting maxim: sell the smile, not the fluoride. Nobody buys toothpaste because of fluoride — they buy it for the smile. Your paywall copy should be about the life outcome, not the feature list.
Sell the smile, not the fluoride: outcome-and-emotion copy outperforms feature copy on paywalls
Moore applied this to fitness apps: instead of '500 workouts' or 'AI-generated plans,' the winning copy described feeling confident, having more energy, and hitting goals. Stone confirmed the same pattern at Citizen: users don't want a 'real-time crime alert' feature — they want to feel safe. Outcome-and-emotion copy resonates because the user's self-image is more motivating than a technical capability.
There's a play for whatever you're stuck on.
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