Cipiem
UGC marketplace for brands and content creators
About
Cipiem is a creator partnership platform that helps brands scale short-form content through a network of content creators and clippers.
The platform enables brands to launch creator-driven campaigns while allowing creators to earn through CPM-based video publishing and distribution.
With Cipiem, brands can:
• Find and collaborate with creators
• Scale viral short-form content production
• Increase reach across social platforms
• Manage creator campaigns efficiently
• Track performance and engagement
Creators can monetize their audience and content skills by publishing branded short-form videos and earning performance-based payouts.
Cipiem simplifies creator-brand collaborations by bringing campaign management, content publishing, and monetization into one platform.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Consumer spend accounts for 70% of the US GDP. You know, OnX — people are spending tens of thousands of dollars a year as a hunter on these passions, these self-actualization, the love and belonging, the community. There's a lot of money going toward these. Consumer subscription businesses have an opportunity to enter those markets and capture so much more of that spend.
Consumer spend is 70% of US GDP — the app market has barely scratched the surface
The total addressable market for consumer subscriptions is essentially the entire discretionary spend of the US consumer economy. Crowley argues most categories remain grossly under-penetrated: the analog value (in-person coaching, physical maps, print media) is still being captured digitally, and most passion-driven spending has no software subscription attached yet. The opportunity is not competition within apps — it is converting offline spend.
we realized that what our customers actually wanted was just to be given the right answers to the test and not necessarily go through the sports books and input their bets and check for themselves if it was a good bet or not
Give users pre-analyzed answers instead of tools to find answers themselves
The v1 app required users to manually input bets and evaluate them — too much friction for the actual job. The rebuild pre-analyzed every bet and surfaced ready-to-use picks, removing the effort barrier and lifting conversion from trial to paid above 50%, pushing MRR from $1,700 to $40K in roughly 10 weeks.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
Comments
1We built Cipiem to simplify how brands and creators collaborate in the short-form content era.