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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
By the end of the hackathon, maybe about 10 hours in, I launched a wait list for people so they could sign up in advance before the tool was ready... I started getting a bunch of Stripe notifications from the early beta testers... I had just asked them to test the product.
Open A Waitlist Two Hours Before Launch So Stripe Fires Before The Product Is Ready
Two hours before the 12-hour deadline, Lewis flipped a waitlist live to people who'd been watching him build in public. Beta testers had free access but voluntarily paid through Stripe — hitting his 'idea to revenue before midnight' goal. The launch was just opening the door to an audience he'd already warmed up.
at a minimum you should be uncovering two things one of which is why they're currently interested in what you have to offer... and then a who question is so the who for me is what email platform you use and how would you self-assess your experience with it
Ask one outcome question and one identity question
Keep the post-signup survey to two essentials: one outcome question (what are you trying to achieve?) and one identity/tool question (what's your stack, what's your experience level?). That pairing tells you who's showing up, what content they need, and which product gaps to fill next — without survey fatigue.
There's a play for whatever you're stuck on.
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