“The way we're trying to solve this problem is we're not going to put friction on the user side, we're putting friction on us. We have to do the work to make sure that we detect bad actors faster, but we cannot make the experience of good actors bad because of these guys”

Take the friction onto yourself, not the user

Existing email providers made Zeno fill out forms and wait two days to send a single email. Resend flipped it — trust users by default, absorb the anti-abuse load internally with a system they call 'RoboCop.' Friction is a tax; the founder decides whether the operator or the customer pays it. Every verification step you add is a tax on the legit indie hacker trying the product on a Friday night.