“The Paradigm for forever has been open app and then you track somebody through the user experience. Now potentially this shrinks that funnel but grows this other one of like your entry point is a text-based very clear intent entry point into your app. If it gets better over time it might not even open your app.”

App Intents create an intent-first acquisition funnel — you need to rethink monetization for a world where the UI may never appear

When Siri can fulfill a request inside your app without the user ever opening it, the traditional onboarding funnel collapses. Developers need to brainstorm how to surface paywalls and subscriptions in a world where the UI may never appear — including thinking about paywall triggers in intent responses, app deep-link offers, and contextual upgrade prompts when a user requests a premium feature via voice.