“We built a free online signature tool where you can type or hand-draw your signature and you can download it, and then we push them to go use that to sign documents.”

Use A Free Utility As The Front Door So Users Activate Before Account Creation

Signaturely's first-time UX wasn't a signup wall — it was a free utility that solved a micro-task (creating a signature) before asking anything of the user. After users completed the small job, the product pushed them into the paid signing workflow, converting curiosity into account creation without a cold pitch.