“before I was doing the call to action at the end of the video and that doesn't make any sense because most people don't watch all the way through so just the simple fact of moving the CTA towards the beginning and the middle of the video just increased our numbers of signups by by a lot”

Move Your CTA Earlier in Videos to Dramatically Increase Signups

Placing calls-to-action only at the end of a video wastes most of your audience since the majority drops off before finishing. Shifting CTAs to earlier in the video — and making them specific and interactive rather than generic — produced a significant lift in signups for Arvo without changing anything else about the content.