“it's a bit like getting traffic well you depend on Google it's like okay what what's there to do is like you just make sure that you don't screw it up and you don't do any blackhead SEO tactics which can get you banned and you do it you play by the rules”

Treat Google as platform risk — play by the rules, never chase tricks

Platform dependency (Google, OpenAI, Anthropic) is unavoidable for most businesses. The defensive playbook isn't to escape it — it's to avoid getting banned. The downside of a ban is total revenue loss; the upside of tricks is marginal. Asymmetric risk always favors compliance.