“We definitely see based on the data that folks are seeing ads and then actually just going directly to the website not clicking on the ad. When you have an easy-to-remember domain like that that has domain authority I absolutely think that helps — and that was an intentional strategy on our part.”

A trusted domain like reading.com drives direct traffic from ad viewers who type it in — brand is conversion infrastructure

Teaching.com deliberately invested in exact-match domains (typing.com, reading.com, flashcards.com) for their SEO value and, critically, the instant trust signal they emit. For web2app funnels, domain trust reduces the sales burden. The reading.com data shows a meaningful share of ad viewers bypass the click entirely and type the URL — a signal that brand familiarity built through ad exposure converts through a channel that no attribution tool can measure.