“at one point a company needs to become a media company either you are good with socials or you are good with SEO or you are good with coating you need to create content you need to build a pipe or workflow that makes you able to ship content that's going to fuel everything that you do”

Become a Media Company to Power Every Acquisition Channel You Run

Tibo frames every SaaS company as a media company first, arguing that content — whether social posts, SEO articles, or case studies — is the engine that powers all downstream growth. Without a repeatable content workflow, scaling acquisition channels like ads or affiliates has no fuel to run on.