“everyone is just breeding new stuff adding features because they think that it's going to be the thing that people are expecting but what they do not do is what's hard for them which is talking to people people right now on the market who are able to build software are also the most shy people”

Do the Uncomfortable Thing and Talk to Real Users Every Day

Developers default to building because it feels productive and safe, but shipping features without user insight is sophisticated guessing. Tibo credits his entire playbook to one uncomfortable habit: daily conversations with real users. The founders who consistently win are those willing to leave the cave and hear what customers actually need.