“I have a mental health app where when people say they have a high level of anxiety they are so much more valuable than when they say something else — so we factor this question.”

Onboarding answers are your best qualifying signal for paid users

Soft factors — things the user voluntarily declares during onboarding — are among the highest-leverage signal engineering levers. When a user states a specific, high-urgency goal, their trial-to-paid conversion and renewal rates are measurably higher. Thomas Petit creates a separate qualified-trial event that fires only when the user's answer matches the high-value pattern, so the platform learns to find more users like them.