“This head of support reports to our head of product. I want a mirror in front of the product team right there. Growth comes from product decisions and not just from marketing campaigns.”

Put Support Inside the Product Team for a Faster Feedback Loop

Super Unlimited routes customer support directly into the product org — not a monthly KPI review but a live signal feed. Service quality tickets from Uganda surface immediately in the sprint backlog. Tanuj frames it simply: support is the fastest feedback loop a product team can have, and adding organizational distance between them slows the company down by months per iteration cycle.