“Our free-to-paid conversion is quite low and I'm okay with it because we have focused on the top of the funnel a lot... our free version is that good. The main goal is come and use the product.”

A Generous Free Tier Is the Top-of-Funnel Superpower — Don't Throttle It

Super Unlimited intentionally leaves money on the table by keeping its free tier genuinely unlimited. Tanuj sees low conversion not as a failure but as proof the free product is excellent. The denominator game — massive organic installs driven by a truly useful free experience — creates the scale that makes even small conversion rates into large absolute revenue. Throttling free users to force upgrades would destroy the very flywheel that powers growth.