Founder Playbook
Product
“We basically ask for ratings after we've delivered value to the user. That multiplied by the number of downloads... helps overall. We don't try to do too much gymnastics with trying to get more ratings.”
Ask for Ratings Only After You've Delivered Value — Organic Velocity Beats Artificial Prompts
Super Unlimited has 2 million+ high-quality ratings while explicitly avoiding rating-prompt tricks. Tanuj's rule: trigger the request only after the user has received real value from the session. At million-downloads-per-day scale, even a modest honest rating rate produces massive ASO velocity. Over-prompting or ill-timed requests kills both UX and rating quality.
T
Tanuj Chatterjee
Super Unlimited VPN#1 VPN app on the App Store · 1B+ cumulative downloads · 1M+ organic downloads/day · profitable, no paid marketing
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How the World's #1 VPN App Reached 1 Billion Downloads· 5:42