“Get your users excited about your product by telling the story through the flows that present the paywall. Think about the user mindset when they open the app and the story you reveal to them through the onboarding so that when they see the paywall it's contextualized.”

The screen before the paywall matters more than the paywall itself

Sylvain reframes paywall optimization: the paywall is the ask of the sale, but the onboarding is the pitch. Optimizing the paywall in isolation leaves the biggest lever untouched. Apps like Rise Sleep and 222 invest hard in the opening hook and narrative arc so that by the time pricing appears, it feels earned.