“i'm more worried for some investment that things that some very niche mental health or whatever mental health is huge but the approach that we start seeing are more and more niche and i'm not sure those are gonna be billion dollar company but it can be very viable business for one five ten fifty people uh no problem”

Niche Mental Health Apps Can Be Great Businesses Without Becoming Calm or Headspace

As the meditation/mental health wave fragments into niche sub-categories (sleep, workspace wellbeing, social emotion), Thomas Petit observes that most will not become billion-dollar companies — and that is fine. A highly profitable niche subscription app for 1-50 people is a perfectly valid outcome. The mistake is raising venture capital with billion-dollar expectations for a market that structurally caps at $5-20M ARR.