“first it was like okay i'm normal photo editors like general generic photo editors basically doing photoshop on your mobile in a more simple way and then now what we're seeing is a lot of the space is gearing towards creator how to make better tiktoks how to make more professional stories because there's a huge demand on that”

App Category Waves: Fitness Then Meditation Then Creator Tools — Ride the Next Wave Early

Thomas Petit maps health/productivity app evolution as wave patterns: general fitness came first, then meditation opened the adjacent space (enabling Reflectly after Headspace/Calm), now creator tools — professional TikTok/Reels editing — are the next wave. CapCut is the breakout leader dragging 20 medium-sized apps with it. Identifying the wave early, before the category is saturated, is the highest-leverage moment to launch.