“i would be just very focused on like what i think my most viable channel is probably facebook right i would be driving as much traffic as i can to the web and trying to wrap my arms around that as much as i can right because everything you send to the app store now is going to be mostly like muddied”

Small Apps Post-ATT: One Channel to Web, Capture Email and UTMs, Then Push to App

Eric Seufert's advice for solo or small-team app developers post-ATT: master one channel driving traffic to a web landing page before touching anything else. The web retains UTMs, captures email addresses, allows rich onboarding personalisation, and is fully measurable — everything that is opaque when sending users directly to the App Store. Only expand to more channels once the web-to-app funnel is proven.