“update your Play Store assets Right so that's where most of the win is because Google App Campaigns use your Play Store assets Your screenshots your app title your subtitle your description Make sure they're great”

Treat Your App Store Listing as Your Most Important Ad Creative

Google App Campaigns pull directly from your Play Store listing, meaning your app screenshots, title, and description double as ad creative. Founders who neglect ASO are effectively running campaigns with weak assets — optimizing the store listing is the highest-leverage SEO move for Android growth.