“Over 80% of trial starts happen that first day they open the app which is just crazy... not having the pay wall in the onboarding is like such an L such an own goal right.”

80% of trial starts happen on day one — show the paywall in onboarding

RevenueCat's 2025 data makes the case definitively: more than 80% of all trial starts happen during the first session. Every day a new user spends in the app without seeing a paywall is a missed trial start. The common objection — let them experience value first — ignores the reality that most users never come back for a second session.