“someone goes through the signup process and there's nine clicks to get just signed up well you know what there's a problem with your optimization there we made the checkout process one click as opposed to three clicks and what we found was yeah it did actually increase the the numbers a little bit”

Count the clicks in signup — one-click beats three-click measurably

UX bugs, not code bugs, silently kill conversion. Auditing the literal click count on signup or checkout is a fast, concrete optimization any founder can run without engineering. Spencer collapsed checkout from three clicks to one and measurably moved conversion — a tweak that costs hours and pays back forever.