“we flipped that to Apple and we saw over 100% increase in conversion now the number of people that were doing that was smaller right so again it wasn't like the 2x factor of the price that affected everybody but just reducing that friction of like mom pulls out her phone scans a QR code bang she's subscribed over 100% lift”

Switch QR-code checkout to Apple IAP for 100%+ conversion lift

Skylight replaced a web-based checkout behind a QR code with Apple IAP and saw conversion more than double on that channel. The absolute volume was smaller than the direct price-increase impact, but it required minimal product work. Friction in the payment step, even one extra screen or redirect, costs a meaningful fraction of ready-to-buy users; the Apple native checkout is often the path of least resistance.