“on myskylight.com we have a much higher attach rate to the subscription because we can turn the subscription on automatically and we actually like pro tip here we give a discount on the hardware if you sign up with the subscription and that is a super successful way to get subscribers”

Bundle hardware discount with subscription to lift attach rate

On the owned website channel, Skylight bundles a hardware discount with subscription sign-up so users pay less for the device today, get a free month, and full access. Most people do not opt out. This cannot be replicated on Amazon or in retail, giving the direct channel a structurally higher subscription attach rate. Hardware founders: use your own storefront to make the device discount the subscription acquisition mechanism.