“we will show users subscription first if you don't want to buy subscription we show you all our car so we give you a second chance”

Show subscription first; use a-la-carte as a sequential fallback to capture non-subscribers

Tinder's ML layer sequences paywall exposure: subscription offer first, then a-la-carte products for users who skip it. This prevents non-subscribers from churning off the monetization path entirely and creates a second revenue layer. The fallback captures users who would never subscribe but will pay for one feature at the moment they need it.