“the travel mode also aka passport mode it's allowed any users to see anyone globally... that feature is a great candidate as like a unbundled feature stand alone so that's how we think about what features make sense to be unbundled”

Unbundle features that have standalone value not all users need all the time

Tinder's Passport Mode — browse profiles in any city globally — was locked in the subscription but used only when users planned to travel. The framework: if a feature has a self-contained use case with variable demand, it is a candidate for unbundling. Selling it standalone captures non-subscriber revenue without cannibalizing the core bundle.