Founder Playbook

Pricing
boost I think it's perfect allocar product why because you don't it depends on when you want to use it right when you don't receive enough likes so you want to boost yourself when let's say you swipe during the peak hours

Sell boosts a-la-carte because the use case is situational, not habitual

Gong's framework for what should be unbundled: features whose demand is moment-driven — boosts needed when likes dry up, or during peak swipe hours — should not be locked inside a subscription. Selling them a-la-carte aligns the purchase event with the felt need and reduces churn from subscribers who rarely use intermittent features.


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Shawn Gong
TinderML-powered dynamic paywalls drove a multi-million dollar annual revenue increase at Tinder, replacing one static paywall for all users.
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Dynamic Paywalls That Drove Millions in New Revenue· 13:03
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