“don't wait to think about your monetization strategy you know you don't feel bad to charge your users they wanted to pay you and they deserve it because you're going to provide better experience for them”

Don't defer monetization — charge early and reinvest revenue into product quality

Shawn consistently advises early-stage founders to stop treating monetization as something to earn later. Revenue is the fuel for building a better product — charging users early creates a virtuous cycle where investment back into experience keeps subscribers. The reluctance to charge is usually a founder bias, not a user one.