“if we only offer one product so your decision is should I buy or not but if a day will show you three products now you are thinking which one should I get so you bypass the yes or no and then more likely to convert”

Three pricing tiers bypass the buy/no-buy decision and shift users to "which one?"

Presenting a single product forces a binary yes/no decision. Presenting three tiers reframes the choice entirely — the user now asks which one rather than whether to buy at all. Shawn's simplest advice to founders without ML teams: design three tiers with a clear low, middle, and anchor option.