“I guess it's in the nature of habit tracking apps that it's heavily influenced by seasonality so at the start of the year lots of people make resolutions for the new year start new hobbies or just generally want to improve themselves”

New-year seasonality made Jan–Feb > all of prior year

HabitKit earned $60K in January–February 2024 alone — more than all of 2023's $51K — purely from the new-year resolution wave. Sebastian had not changed his marketing or the app; the App Store ranking he'd built up just caught the seasonal spike. For lifestyle and habit apps, aligning store listing updates, review prompts, and any pushes to the January window can multiply annual revenue in a single two-month period.