“habit kit finally started to rank in the top five for a big keyword on the App Store and Google Play that led to Crazy growth in downloads and revenue... I actually didn't change anything back then for 3 months”

Being above the App Store fold is day and night

HabitKit cracked the top 5 for a major habit-tracking keyword with no deliberate change after months of stagnation — and downloads and revenue exploded. Sebastian describes the App Store fold as a day-night divide: visibility above it means organic installs at scale; below it means near-invisibility. Getting above the fold on one big keyword, not gaming dozens of minor ones, is the highest-leverage ASO move for a solo indie app.