“If you manage to secure a good ranking on the App Store, you don't need a big marketing budget and you can compete with bigger brands.”

A top-five App Store ranking removes the need for a marketing budget

Putting the primary keyword at the front of the app name and stacking five-star reviews drives a top-five ranking on the category's most-searched term. A strong organic ranking on the store becomes the acquisition engine, removing the need for paid spend to compete with incumbents.