“App Store optimization is basically editing your app store metadata — like keywords, app name or subtitle, or even the screenshots… I'm focusing on the habit-tracker keyword, and that's why I put it right at the start of my app name.”

Put your priority ASO keyword at the very start of your app name

Identify one priority keyword in the category and place it at the very start of the app name. Pair with keyword research in Astro or App Figures, and a top-five ranking for that term drives enough organic traffic to compete with much larger brands without a marketing budget.