“the really good thing with this one is all the traffic was from Facebook ads which means I can replicate it literally in a week because Facebook ads you just have to start it and you have the traffic”

Use Ad Traffic as a Shortcut When SEO Would Take Too Long

When analyzing a competitor app, Samuel checks Ahrefs to understand where traffic comes from. If a competitor relies solely on ads, he sees it as a fast-entry opportunity — he can clone the ad strategy and get customers within days rather than waiting months for SEO. Ad-dependent competitors signal an immediately exploitable channel.