“One of the strategies that has worked well is some sort of light or heavy quiz funnel in your onboarding to help understand the user. We're light in our journey there — but there are things we do to make sure we're helping guide them in their faith journey, because you can use these indicators to help people with healthy habits.”

Light Onboarding Quiz Personalizes Faith Journey Without Heavy-Handed NOOM-Style Interrogation

Pray.com collects a few onboarding signals about where users are in their faith journey — curious all the way to regularly attending a faith organization — and uses them to personalize the initial content experience. Ryan was explicit that this is not the intensive quiz-funnel approach made famous by Noom (which he called 'a multi-day onboarding event'), but rather a lightweight signal collection. The goal is long-term retention, not tricking users: people don't pay you for reinforcing bad habits.