“Algorithm Simulator went viral, but I killed it from SuperX because it was a feature that most people didn't even use.”

Kill features that went viral but nobody actually uses — virality is not validation

Rob built an 'Algorithm Simulator' feature that went viral on X, but usage data showed almost nobody actually used it after signup. He killed it. The discipline: track each feature for retention signal, not just acquisition impressions. Viral acquisition without engagement is just a churn pipeline.