“Pick one specific goal and then document the process of working toward it daily.”

Pick one specific public goal and document the daily process toward it

Most build-in-public attempts fizzle because founders post without intention. Pick one specific public goal (Rob's was $10K/mo) and post the daily process. Three compounding effects: consistency (people forget you otherwise), storyline (audiences follow journeys, not status updates), and authenticity (the goal creates natural opportunities to share both wins and setbacks).